What is a Virtual Tour and how it is relevant for your business
What Is A Virtual Tour
Imagine walking into a premise and you can view everything in your immediate surroundings. You walk to a certain spot and take a closer look at the object in front of you - Everything looks clear. Put this environment into a phone or desktop and now you have a virtual tour.
Virtual tours are shot using 360 cameras and stitched together using a dedicated software, to produce a seamless 360 panoramic view of a premise in high definition. Within the virtual tour contains information in the form of map navigation, embedded links, videos, images and different customization. It delivers an immersive experience online where viewers can explore the virtual site 24/7 at their convenience.
How Having A 360 Virtual Tour Can Benefit Your Business
Virtual Tours Drive Site Traffic & Engagement
The classic saying - ‘A picture paints a thousand words’ is increasingly relevant in this content heavy space. Words can describe a place that much but rich media presents the visual attractiveness of your place, capturing your viewers’ attention immediately. So why not have both? With content combined with an interesting virtual tour, your website will attract more visibility in this crowded online space. Viewers will also spend more time exploring your site. The impact on marketing- increase in website traffic, decrease in site bounce rate and higher converting leads.
Virtual Tours Create A Positive Impact On Branding
Each 3D virtual tour is unique and designed according to the client’s marketing strategy. For example in this Maserati Virtual Tour Showroom, viewers can click on the hotspots to view the interior of the sports car, learn about its interior features and even hear the sound of the engine roar - as real as it gets to being physically present in the showroom.
The options are wide, you can add navigation menus, pop-ups, promotion images or videos in specific spots of the virtual tour as part of your digital marketing strategy. It is truly a creative avenue for brands to showcase their products to potential customers in an innovative way.
Increasing Your Search Visibility Through Google 360° Virtual Tour
Companies that have a verified My Business listings on Google can publish their virtual tour onto Google Maps Street View. Having a virtual tour on Street View boosts your search presence on Google Maps.
Google Business Listings case study shows that listings with both photos and tours inspire higher trust among customers and viewed positively as well-established businesses. On average, 41% of business searches on Google Maps lead to an on-site visit and customers are motivated to make a purchase 29% of the time. So consider creating a Google 360 Virtual Tour to boost your search visibility online.
Industries That Are Increasingly Adopting Virtual Tours In Singapore
Real Estate Industry Virtual Tour
The global impact of COVID-19 has hastened the shift for businesses to go digital. With lock down measures in place during the pandemic, real estate agents are forced to market properties through creative digital means. This includes conducting online video meetings and virtual tours for potential buyers instead of the usual house viewing. Virtual tours are especially relevant for your real estate business as well if you want to reach out to international buyers.
Just as how photographs used to be the bare minimum for property viewing, the demand to include 360 virtual tours for real estate will increase. So do consider engaging a professional 360 photographer to create a virtual tour of your property.
Tourism & Hospitality Industry Virtual Tour
Virtual museum tours became a popular hit during the pandemic when travel restrictions were imposed. Musée du Louvre in Paris reported a tenfold increase in web traffic from 40,000 to 400,000 visitors per day. In Singapore, our local museums have each curated their own virtual museum tours. Curating a virtual tour also serves as a digital snapshot of the actual exhibition even after it ends. Check out the virtual tour that we did for Singapore Chinese Cultural Centre here.
Following the partnership between Singapore Tourism Board and Airbnb, we can expect more virtual tours coming up to put Singapore on the global digital map.
Retail & F&B Industries Virtual Tour
Google Business Listings case study reported that viewers who view a restaurant listed on Google 360 Virtual Tour are twice likely to make a reservation. In the retail industry especially furniture retailers, virtual showrooms form part of the omnichannel strategy. Shoppers can view the products in the virtual showroom in 3D and up close. This presents an opportunity for retailers to influence buyers purchase decision from the start. Check out the sample virtual tour we did for IKEA.
From a furniture showroom to a hipster bar or cozy restaurant, stand out from your competitors in the vicinity and impress your customers with a 360 virtual tour.
Why Our Virtual Tour Productions Are Different
At Bevous Media, we use commercial DSLR cameras to shoot and produce virtual tours in Ultra HD (8K Resolution). We put in the hours into digital imaging and post-processing works, fine-tuning the color correction, exposure balance, and post editing to bring out the best images for our clients. The end images result are much better than using the ordinary 360 virtual tour cameras.
Besides providing good images, building relationships through client satisfaction is our top priority. If you’re thinking how to create a virtual tour for your business, contact us for a non-obligatory quote today. We will share our experience in curating virtual tours with you to present your establishment in the most attractive manner.
Bevous Media is an accredited partner of Google Street View specialized in creating professional Google Street View, Google 360 Virtual Tours, 360 Contents, and commercial still images. We have completed over 1500+ Google projects with our clients in Asia, helping them to improve their digital branding and marketing content through unique Google 360 Virtual Tour assets. Build your digital presence and stand out from your competitors. Contact us for a custom quote today!